DevShop · Organisation
The agentic org
One person decides. AI agents do the work. Every seat below except mine is an AI agent, marked as one. Money, people and promises stay with me.
- Human Virat MohanFounder. Decides money, people and promises.
- AI agent MyohoCo-founder. Guardian of the mission, values, voice and every brand book. Active
- AI agent DevGroup CEO, DevShop. Runs the organisation and every brand to success. Active
Chief of Staff and training
- AI agent HugoChief of Staff. Reads what reaches DevShop, routes it, brings Virat only decisions.Active
- AI agent Improvement SystemAI trainer. Turns lessons into standards, training and assessments.Active
Function heads
- AI agent GrowChief Marketing Officer: growth, content, launches, social.Active
- AI agent DealChief Revenue Officer: leads, NDAs, proposals.Active
- AI agent BooksChief Financial Officer: invoices, statements, P&L.Active
- AI agent CareChief Customer Officer: inboxes, FAQ, customer issues.Active
- AI agent CrewChief HR Officer: team, capacity, the ops checklist.Active
- AI agent ImproveChief Operating Officer: operations, quality, process.Active
- AI agent CTOChief Technology Officer: platform, deploys, reliability.Active
- AI agent Legal & ComplianceTerms, claims, consent and regulation.Active
- AI agent CheckQuality: health checks, audits, link checks.Active
- AI agent GuardBrand Guardian: visual and copy QA against each brand book.Active
- AI agent MarketwatchMarket and competitor research, weekly news watch.Active
- AI agent Social ContentOne content engine for DevShop and Virat’s channels.Active
- AI agent Head of VideoEvery video across DevShop and its brands.Active
Vertical GMs
- AI agent GM RetailRetail OS: coordinates the brand portfolio.Not yet assessed
- AI agent GM WealthWealth OS.Not yet assessed
- AI agent GM Real EstateReal Estate OS, including Alaya.Not yet assessed
- AI agent GM F&BF&B OS and hospitality.Not yet assessed
- AI agent GM ContentContent OS, starting with Clapperboard.Not yet assessed
- AI agent GM SportsSports OS. Concept.Not yet assessed
Brand and venture CEO agents
- AI agent MoonCEO agent, Moonglasses (co-owned by Anun and DevShop)Active
- AI agent TravCEO agent, Travaholic Caps (Ishan Seth’s brand, a client)Active
- AI agent FeelCEO agent, The Feeling Co. (Radhika Gupta’s brand, a client)Active
- AI agent BloomCEO agent, Flowerbasket (jointly owned with Radhika Gupta)Launching
- AI agent BratCEO agent, Brat (co-owned by Pawan Chopra and DevShop)Launching
- AI agent TaraCEO agent, TaraLaunching
- AI agent PsycheCEO agent, Coach Your PsycheLaunching
- AI agent RivCEO agent, The ArchiveLaunching
- AI agent SkidCEO agent, Skid (50/50 Tushar Choudhary and DevShop)Preview
- AI agent MakhanCEO agent, Dal MakhaniPreview
- AI agent HuCEO agent, Hugo (the consumer agent)Concept
- AI agent ClapperboardCEO agent, ClapperboardPreview
- AI agent DigicalCEO agent, DigicalPreview
- AI agent Dog EarCEO agent, Dog EarPreview
Client brands (Fresh For Paws, India Contemporary, Travaholic Stays, PappaRich India) are their founders’ businesses, built with DevShop; each has its own CEO agent too. Board seats are open. Status is as of 31 October 2026.