Terms and conditions
How I work with your brand
Last updated 3 November 2026
These are the standard terms on which I provide DevShop Retail OS: I build and run the online business for your brand. I've written them in plain language. If anything is unclear, write to me before you pay anything.
Who I am
DevShop Retail OS is a brand of DEVSHOP LLP (LLPIN ADD-2576), whose registered office is First Floor, Enkay Tower, Plot No. B&B1, Vanijya Nikunj, Udyog Vihar, Phase V, Gurgaon, Haryana 122016, India. In these terms "I", "me" and "DevShop" mean DEVSHOP LLP, and "you" means the brand that works with me.
Your brand's own terms come first
Each brand I work with signs its own terms on its terms page before work starts. Those signed terms set the details for that brand, such as DevShop's share. Where they differ from this page, the brand's signed terms take precedence.
How DevShop is paid
The model is agreed per brand and written in its signed terms. It is one of:
- A share of the profit pool: an agreed percentage of revenue less product and packaging, shipping, payment and platform fees, marketing, and tech costs. The rest is yours, and your brand IP stays entirely yours.
- A fee per unit: an agreed amount for every unit sold through the online store. Offline sales are not included. Your brand IP stays entirely yours.
- AI-Enabler™ / Co-Founder: I build the brand with you from zero and DevShop holds 50% of the brand IP. There is no separate profit-pool split.
If you opt in to Pay with a Post™, DevShop also receives 1% of the sales it drives, charged only once payment is received. Prices are on the pricing page.
Term and ending early
- Term: 12 months, with a 30-day break clause. After the first year it is renewable on mutually agreed terms.
- Break fee: if the partnership is ended before the 12 months are up, DevShop receives 5% of all revenue generated through the store from the start date to the termination date.
The deposit
Work starts with a ₹5,000 deposit. It is fully adjusted against your actual onboarding tech costs (hosting, database, WhatsApp number, email, domain, AI). DevShop keeps none of it; every charge and the remaining balance are shown on your brand's terms page. See cancellation and refunds.
Customer payments and settlement
Every customer payment is collected into DevShop's account first. Each week (Monday to Sunday) is settled the following Monday by 1 PM, with an itemised statement.
Build time
Your store goes live within 7 days of the deposit being confirmed, subject to the setup answers and third-party approvals (payment gateway, Meta, WhatsApp).
Who handles what
- DevShop handles: storefront, hosting and tech, integrations (payments, shipping, Meta, WhatsApp, Google), pricing fixed with you per product, marketing execution, and reporting.
- You handle: product sourcing, manufacturing and inventory, packing and handing orders to the courier, and product photography unless agreed otherwise.
- Decided together: discount and promotion rules, and any freelancers hired (performance marketing, content, production) and their cost, since both come out of gross profit.
Confidentiality
I keep your brand's information confidential: I don't disclose it or use it for anyone else. That is my obligation to your brand. Any non-compete in an agreement with DevShop applies only to the other party (not to replicate DevShop Retail OS, its commercial model or Pay with a Post™). It never restricts DevShop from building, running or serving other brands, including brands in the same category.
Portfolio
When you sign your brand's terms, you agree DevShop may reference your brand's name, logo and results (for example revenue growth, before and after) in DevShop's own portfolio and marketing, including its website and case studies. Nothing you tell me in confidence beyond those public-facing facts is shared without your separate approval.
Orders on brand stores
If you bought a product from a brand store I run, your purchase is with that brand, and its store's own terms, shipping and refund policies apply.
Governing law
These terms are governed by the laws of India, and the courts at Gurugram, Haryana have exclusive jurisdiction.
Changes
If I change these terms, I'll update this page and the date at the top. Changes never alter terms a brand has already signed without that brand's agreement.
Contact
Write to founder@viratmohan.com or see the contact page.